New PDF release: CSR und Lebensmittelwirtschaft: Nachhaltiges Wirtschaften

By Christoph Willers

Das vorliegende Buch erläutert die Bedeutung des CSR-Ansatzes als Differenzierungskriterium im Wettbewerb für die Lebensmittelwirtschaft. Versierte Fachautoren legen dar, wie Nachhaltigkeit in der Unternehmensstrategie verankert werden kann und Erfolgspotentiale in der foodstuff price Chain gehoben werden können. Zahlreiche top perform Beispiele aus unterschiedlichen Unternehmen machen dieses Buch für Verantwortliche in der Lebensmittelwirtschaft und einzelner Teilbranchen (Agrar, Tierische Erzeugnisse, Süß-/Backwaren, Getränke, comfort, Handel) spannend und interessant. 

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CSR und Lebensmittelwirtschaft: Nachhaltiges Wirtschaften entlang der Food Value Chain (Management-Reihe Corporate Social Responsibility) (German Edition) by Christoph Willers


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